The cost-of-living crisis will put more pressure on shoppers than COVID

by Kokho Jason Sit Senior Lecturer in Marketing, University of Portsmouth COVID drastically changed shopping habits. Lockdowns, isolation and illness led variously to panic buying, a surge in online deliveries, and some impulse purchases. Many households were also hit by a serious fall in income as businesses closed and jobs were lost. But our research […]

The cost-of-living crisis will put more pressure on shoppers than COVID

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