Genre of the Week: Break Free by Eugen Merher

break free

Here are a pair of questions for you as we look at the Genre of the Week:

  1. If there is one thing (game, hobby, any activity) that you want to do very badly in your life- even if it is done only once- what would that be?
  2. If there is one thing that you used to do that you want to do once more before you die, what would that be?

Both of these questions are in connection with this short video produced by Eugen Merher entitled Break Free. It was produced for the German shoe company Adidas and focuses on an elderly man in a nursing home, who used to run marathons when he was younger. Frustrated because he was confined indoors and realizing that there is not much time left, he puts on his shoes for one last time and pursues his dream one last time. Despite early mishaps, he gains a lot of confidence and support from his friends and neighbors, who in the end help him achieve his goal, which is to break free and make that one final run. This doesn’t need further explaining. Just watch the video, reflect on it based on the questions I posed and if needed, have some Tashentücher (Kleenexes) ready. ❤  🙂

 

Produced for Adidas in December 2016 but personally in memory of a relative of his, the shoe company rejected this piece for unknown reasons, so Merher posted it onto youtube, receiving many appraisals and positive feedback. The Files stumbled across this and found this very unique and thought provoking-enough for Merher to receive this honor.  This is the eighth short clip that Merher, who originate from Moldova but moved to Germany at the age of five, produced in a very short time span of 1-2 years. He has already produced three short films this year and will surely rise to fame with many accolades and international recognition in due time. More on his work (including the films), plus a short biography of his work can be found via website here. He has a youtube page which you can access as well.

The Flensburg Files congratulates Eugen Merher on receiving the Genre of the Week Award for this moving piece that will drive many to pursue the one thing in life they wish to do, regardless of age and other circumstances. The theme for this clip break free. If you are constrained in any way, there will be enough ways to break the cycle. And in the end, when all measures fail, the last one will do the trick.

So go on, go your way and break free! 🙂

 

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